.YOU MAY not know it, but various fonts generate various feelings. Serif font styles, along with small strokes by the end of characters, are actually typically discovered in manuals and newspapers. They seem to be credible and also reliable. Sans serif font styles, which appear, may look contemporary and also laid-back. Graphic uniformity offers readers a sense that they know where they stand it assists to develop trust fund. When it comes to The Economist, it sets the shade for our journalism.